martes, 11 de enero de 2011

Retailer slammed for Qld floods Facebook campaign, MySpace to cut Australian jobs, $500m property project collapses, Top search marketing predictions

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Dear SmartCompany reader,

Today on SmartCompany we bring you the latest on the flood crisis, including the impact on the economy, we look at why Australia’s MySpace team is facing large job cuts as part of a global restructuring of the struggling site and we examine the collapse of a $500 million property project in Perth. Plus in Entrepreneur Watch, James Thomson gets another glimpse inside Gina Rinehart’s empire.

For all this and more, head to our home page.

Top Story
Top 10 search marketing predicitions for 2011
Last year was another frenetic year of change in the world of search marketing. We look at what's ahead for 2011. BY HANNAH KIMUYU & ADAM BUNN.
Search Marketing 2011

Lunch with an Entrepreneur
The godfather of creative thinking
Author Edward De Bono explains why entrepreneurs aren't doing enough to foster creative thinking. BY JAMES THOMSON.
Lunch with Edward De Bono

Aunty B
My boss's competitiveness is alienating me. Help!
He is a bully and you are a victim. It is as much your fault as his. You are letting him bully you so take responsibility.
Aunty B

Profitable growth
Julia Bickerstaff
Most often in business we focus on what we can do more of. But the trouble with ‘more’ is that it adds complexity and complexity adds inefficiency.
Julia Bickerstaff

Property Investor
Michael Yardney
Probably the biggest property myth of 2010 was the claim that Australia was in a "property bubble" that was about to burst.
Michael Yardney

The Digital Bottom Line
Brendan Lewis
The way Disneyland manages the waiting time for their rides could provide some valuable lessons for SMEs.
Brendan Lewis

Internet secrets
Craig Reardon
Here's a handy way to ensure your web presence is in top shape for 2011.
Craig Reardon

Entrepreneur Watch
James Thomson
Financial details from Gina Rinehart's empire show how the money is starting to flow.
James Thomson


Coming Up

Outlook 2011 – your sector-by-sector guide.

Best wishes,
Amanda Gome
Founder / Publisher
SmartCompany.com.au

Download your free SmartComapny eBook


Most often in business we focus on what we can do more of. What features can we add to our product? What new product line can we add? What new customer segment can we go after? What new hires should we add?

But the trouble with 'more' is that it adds complexity and complexity adds inefficiency. Doing "more" often leads to a decrease in profitability, quite the opposite of what was intended.

Julia Bickerstaff, The Business Bakery

Click here for more.

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