When you form a partnership, you’re ultimately getting into bed to live and breathe, and work with the same company for at least a few years. You don’t want to it pulled apart or destroyed. You want a shared alignment of vision and culture, which is extremely important.
It’s a bit like raising money. The analogy I use is like dating – you don’t want to be desperate and ask everyone you can see. You need to be the coy attractive person in the corner doing your own thing.
Dean McEvoy, Spreets
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